I was born in Mexico but developed my professional career in Spain. I recently moved to California to work on the things I care about the most: film, food and regenerative systems to create stories that inspire hope.

I build purpose-driven brands where business, culture and strategy are aligned and the why is front and center.

I’m at my best when I work across product, design, marketing and social.

I lead strategy, vision and creative direction.

I believe passion, trust, authenticity –and a real drive to make the world a better place– are the only way we can shape better systems, better communities, better ways to make business.