Gabriela Lendo

Brand & Content Strategist

I build purpose-driven brands where Business, Culture and Strategy are aligned and the why is front and center.

I believe passion, trust, authenticity –and a real drive to make the world a better place– are the best way to filter the noise and create a narrative that’s true to you.

I’m at my best when I work across product, design, marketing and social to create a cohesive connection between product and brand. I lead strategy, vision and creative direction.

I’ve worked for companies like BIC, the French pen company that has changed the history of writing, Fondeadora, Mexico’s most promising Neo-bank; Wetaca, Spain’s biggest meal delivery service; and Tramontana, one of Madrid’s most respected boutique design studios. Different industries, but they all shared one thing: they wanted to do things more purposefully. That’s where I came in.

I also love video and I’m passionate about food.

I recently directed Un Paisaje en la Cazuela for Red Cross Spain and produced ChefBNE, for The National Library of Spain.

My work has been featured in The New York Times, El País , TapasMagazine, Condé Nast Traveler and Yorokobu.

If you want to talk food, brand building or just want to say hi, feel free to drop me a line :)

Photo by David Breda.